„Vertatique is an open information source for the global community, informed by my work in sustainable ICT technologies and practices.
I came to create Vertatique through my professional experiences with electronic media, telecommunications, and information technology. When I built out my first ICT facility in the early 1980s, controlling capital expense, not operating costs, was the principal economic driver. Twenty years later, I found myself co-founder and president of an Internet company that had ~100 computers running in a data center. I became acutely aware of how our power and cooling load was reflected in our monthly services bills, which in turn was the principal driver of our CGS.
My growing interest to reduce the energy costs and carbon footprints of current and future ventures converged with social media technologies providing a way to collect, organize, and share information. Thus, Vertatique / @GreenICT was born.“